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Real estateMeta + Google AdsSample case

Skyline Residences: 41% lower cost per site visit for a Mumbai high-rise

ProductSkyline Residences, 2 & 3 BHK sea-view homes, western suburbs
Timeline12 weeks
MarketMumbai MMR + NRI audiences in the Gulf
What we didResearch, brand film, Meta + Google ads, landing page
Skyline Residences, 2 & 3 BHK sea-view homes, western suburbs
The challenge

Where we started

Leads were cheap but junk: wrong budgets, wrong locations and no-shows at the sales gallery. The sales team was drowning in calls that never turned into site visits.

01 · Research

What we learned

Before designing anything, we listened: reviews, comments, interviews and search data.

1,200

past leads audited against CRM outcomes

9

buyer interviews at the sales gallery

71%

of serious buyers searched “sea view” and school names before calling

2.5×

more visits came from WhatsApp than from phone calls

Key insightSerious buyers weren’t shopping for square feet. They were picturing their family’s evenings at that window.
02 · Brand

The brand we built

Calm, premium, family-first.

Deep sea#1E3A8A
Sky#7DD3FC
Stone#F7F4EF
Night#111827
TypographyMontserrat headlines, wide letter-spaced captions
Packaging & assetsBrochure, site hoardings and WhatsApp catalogue in one bright sea-blue system.
Skyline Residences, 2 & 3 BHK sea-view homes, western suburbs packaging
The work

The campaign
in pictures.

Key visuals, product shots and outdoor creative built for Skyline Residences, all in one brand look.

Skyline Residences campaign key visual by Amax Agency
Skyline Residences product shot
Skyline Residences campaign visual
Skyline Residences ad creative
Skyline Residences billboard creative

Skyline Residences is a sample brand Amax created to show how we take a business from research to launch.

Brand line

Wake up to the sea.

Calm, premium, family-first. One line that runs through every ad, post and billboard.

Skyline Residences outdoor billboard
03 · Strategy

How we sold it

01

Qualify before the click

Lead forms asked budget, timeline and configuration up front, so sales only got serious buyers.

02

Daylight storytelling

Bright daytime film from real sample flats replaced 3D renders in every ad.

03

WhatsApp-first follow-up

Every lead got a catalogue, a virtual tour and a one-tap site-visit booking.

04 · Storyboard

Shot by shot

The 15-second product ad, planned frame by frame before a single shot was made.

1
Hook · 0–2s

A couple stops at the floor-to-ceiling glass, blue sea filling the frame.

2
Space · 2–5s

Slow glide through the living room to the balcony.

3
Life · 5–8s

The couple with coffee on the sunny balcony.

4
Location · 8–11s

Aerial: schools, metro and sea-link minutes away.

5
Proof · 11–13s

Sales gallery, real families on a site visit.

6
Offer · 13–15s

“Book a site visit this weekend.” WhatsApp button.

05 · The campaign

The finished commercial

A 12-second spot made for TV, YouTube and Reels, with the same idea carried onto outdoor billboards.

Every city has a view.Some come home with you.Wake up to the sea.
Skyline ResidencesWake up to the sea.Book a site visit
TVC · 0:12
Skyline Residences outdoor billboard
Outdoor · Mumbai

Where it ran

  • TV & YouTube pre-roll (12s and 6s cut-downs)
  • Instagram & Facebook Reels (9:16)
  • Outdoor billboards & bus shelters
  • Retargeting statics from the same shoot
06 · Results

What it achieved

-41%cost per site visit
+62%qualified leads
2.3×site visits booked
38%leads from NRI audiences

Sample case: fictional brand and illustrative results, shown to explain how we work.

Next case studyRevive PhysioClinic chain · SEO + AEO →
Next projectRevive Physio · clinic chain→
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