PaisaGrow: 16% cheaper installs with AI presenter videos in three languages
Where we started
Install costs were rising and English-only ads ignored most of the audience. A studio shoot per language was too slow and expensive for weekly testing.
What we learned
Before designing anything, we listened: reviews, comments, interviews and search data.
app-store reviews analysed
first-time investor interviews
feared “losing money” more than they wanted returns
higher hook rate on vernacular videos in tests
Key insightFirst-time investors don’t need jargon. They need someone like them saying “I started with ₹100”.
The brand we built
Friendly, simple, trustworthy.
The campaign
in pictures.
Key visuals, product shots and outdoor creative built for PaisaGrow, all in one brand look.
PaisaGrow is a sample brand Amax created to show how we take a business from research to launch.
Start investing with ₹100.
Friendly, simple, trustworthy. One line that runs through every ad, post and billboard.
How we sold it
Relatable presenters
AI presenter videos of young professionals in cafes and offices, in three languages.
Fear-first hooks
Hooks answered the fear directly: “What if I lose money?”
36 variants a month
Weekly testing across language, presenter and hook; winners scaled daily.
Shot by shot
The 15-second product ad, planned frame by frame before a single shot was made.
A young man in a cafe smiles at his phone. “I started with ₹100.”
He looks up: “I was scared of losing money too.”
Screen recording: picking a fund and starting a ₹100 SIP.
SEBI-registered badge and simple growth chart.
He sips chai as the city lights come on.
“Install PaisaGrow. Start today.”
The finished commercial
A 12-second spot made for TV, YouTube and Reels, with the same idea carried onto outdoor billboards.
Where it ran
- TV & YouTube pre-roll (12s and 6s cut-downs)
- Instagram & Facebook Reels (9:16)
- Outdoor billboards & bus shelters
- Retargeting statics from the same shoot
What it achieved
Sample case: fictional brand and illustrative results, shown to explain how we work.
Let’s talk.
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