Vardhan Industries: 363% more export enquiries from organic search
Where we started
Vardhan relied on trade fairs and referrals. Its old website had no product detail, so global buyers searching for exact parts never found it.
What we learned
Before designing anything, we listened: reviews, comments, interviews and search data.
export buyer search terms mapped by part and material
procurement-manager interviews
of buyers wanted tolerances and certifications before contacting a supplier
target countries identified from search demand
Key insightProcurement managers buy certainty. Spec sheets and certifications sell harder than slogans.
The brand we built
Technical, confident, global.
The campaign
in pictures.
Key visuals, product shots and outdoor creative built for Vardhan Industries, all in one brand look.
Vardhan Industries is a sample brand Amax created to show how we take a business from research to launch.
Precision you can specify.
Technical, confident, global. One line that runs through every ad, post and billboard.
How we sold it
Spec-sheet product pages
120 product pages with tolerances, materials, certifications and CAD downloads.
Technical SEO
Fast, structured pages with product schema in 3 languages.
LinkedIn for buyers
Engineer-led posts and factory videos aimed at procurement managers.
Shot by shot
The 15-second product ad, planned frame by frame before a single shot was made.
Light glints across a polished machined part.
CNC machine cutting, coolant spray, macro detail.
Engineer and QA manager inspect the part with a tablet.
ISO and IATF certificates, measurement lab.
Wide shot of the factory floor and dispatch.
“Request a quote with your drawing.”
The finished commercial
A 12-second spot made for TV, YouTube and Reels, with the same idea carried onto outdoor billboards.
Where it ran
- TV & YouTube pre-roll (12s and 6s cut-downs)
- Instagram & Facebook Reels (9:16)
- Outdoor billboards & bus shelters
- Retargeting statics from the same shoot
What it achieved
Sample case: fictional brand and illustrative results, shown to explain how we work.
Let’s talk.
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