Northstar Academy: 2.1× admission enquiries in one season
Where we started
A slow brochure website and broad ads meant parents bounced before enquiring, and the admissions team spent the season chasing cold leads.
What we learned
Before designing anything, we listened: reviews, comments, interviews and search data.
parent and student interviews
average page load on the old site
of parents compared results and faculty before fees
more enquiries came after a campus visit
Key insightParents choose people and proof. Students choose the friends and energy they will spend two years with.
The brand we built
Ambitious, warm, student-led.
The campaign
in pictures.
Key visuals, product shots and outdoor creative built for Northstar Academy, all in one brand look.
Northstar Academy is a sample brand Amax created to show how we take a business from research to launch.
Find your direction.
Ambitious, warm, student-led. One line that runs through every ad, post and billboard.
How we sold it
A one-page admissions site
Faculty, results, batches and fees on one fast page with a 3-field enquiry form.
Intent-led search
Ads targeted course and area searches like “commerce coaching Andheri”.
Campus-visit nurture
Every enquiry was invited to a weekend campus tour by WhatsApp.
Shot by shot
The 15-second product ad, planned frame by frame before a single shot was made.
Three friends walk across campus laughing.
A teacher explaining on the board, students taking notes.
Results wall with toppers’ photos.
Group study in the library, high-fives.
A parent and student at the admissions desk.
“Admissions open. Book a campus visit.”
The finished commercial
A 12-second spot made for TV, YouTube and Reels, with the same idea carried onto outdoor billboards.
Where it ran
- TV & YouTube pre-roll (12s and 6s cut-downs)
- Instagram & Facebook Reels (9:16)
- Outdoor billboards & bus shelters
- Retargeting statics from the same shoot
What it achieved
Sample case: fictional brand and illustrative results, shown to explain how we work.
Let’s talk.
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