AI search optimisation agency
for ChatGPT, Gemini and Google AI
We are an AEO and GEO agency in Mumbai. When people ask AI who to hire, we make sure your business is in the answer, described correctly, with your own website cited as the source.
We show up in AI answers ourselves
Real numbers for amaxagency.com from Google Search Console, for the 28 days to 30 October 2026.
Your customers now ask AI first
People ask ChatGPT, Gemini, Perplexity and Google’s AI for a shortlist before they ever visit a website. The AI usually names two to five businesses. If you are not in that answer, you are not in the race, however good your Google ranking is.
AI search optimisation, also called GEO (generative engine optimisation) or AEO (answer engine optimisation), is the work of getting your business named, described correctly and cited in those answers.
What is GEO (generative engine optimisation)?
GEO is the work of making your business the one that AI tools name, describe correctly and link to when someone asks for a recommendation. Where SEO earns a place in a list of links, GEO earns a place inside the answer itself.
AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews build their answers from sources they trust: your website, your Google Business Profile, reviews, directories, news and other sites that mention you. GEO makes sure those sources are accurate, consistent and easy for AI to read and quote.
Get your pages to the top of Google’s results.
Win featured snippets, AI Overviews and voice answers.
Get named and cited in ChatGPT, Gemini, Perplexity and Claude.
Same question, before and after Amax
Pick an industry and watch how the AI answer changes once your business is easy for AI to find, trust and quote.
Skin clinic
Best skin clinic in Bandra for acne scars?Track, diagnose, fix. Every month.
The same three steps the best AI search platforms use, done for you by one team.
See where you stand
We test the real questions your customers ask, on every major AI engine, and measure how often you are named versus competitors.
- AI visibility score per engine
- Share of voice against named competitors
- Prompt-by-prompt results, every month
Find what is holding you back
We find the sources AI trusts in your category, check what it says about you, and audit your website for AI readiness.
- Citation sources and gaps
- Accuracy of name, address, phone and hours
- AI crawler access, schema, llms.txt and FAQs
Fix what matters most first
We rank every fix by impact, then do the work: on your website, your listings and the sites AI already trusts.
- Answer-first content and FAQ pages
- Listings, reviews and third-party mentions
- Structured data and llms.txt
What’s included every month
One team handles everything AI reads about your business, so you are not juggling an SEO agency, a reviews tool and a PR freelancer.
Your key customer questions tested on ChatGPT, Gemini, Perplexity, Claude and Google AI, every month.
We find the sites AI quotes in your category and get you onto the ones that matter.
Categories, services, photos, hours and Q&A kept accurate everywhere AI looks.
Service pages, FAQs and guides that answer the question in the first sentence.
Structured data, an llms.txt file and robots rules that let AI bots read your site.
A simple process that gets happy customers to describe what you did for them.
Features in local media, directories and industry sites that AI already trusts.
What changed, what we fixed, what is next, in plain English.
Your first 90 days
Most businesses see their first AI mentions within 4 to 8 weeks. Competitive categories take longer.
- Days 1–14Baseline and audit
We list 20–40 questions your customers ask, test them on every major AI engine, and audit your site, profile and listings.
- Days 15–30Accuracy fixes
Name, address, phone, hours and services made identical everywhere. Schema, llms.txt and crawler access set up.
- Days 31–60Content AI can quote
New and rewritten service pages and FAQs that answer real questions clearly, plus a review request process.
- Days 61–90Mentions and re-test
Trusted third-party mentions, then a full re-test on every engine and a clear plan for month four.
Every place people ask
Five signals that decide who gets recommended
Accurate business details
The same name, address, phone and hours everywhere AI looks.
Reviews
Recent, genuine reviews that mention the services you want to be known for.
Clear website answers
Pages that answer real questions in the first sentence, with FAQs.
Trusted mentions
Listings, directories, articles and lists that AI already cites.
Machine-readable data
Schema markup, an llms.txt file and AI crawlers allowed in.
AI search optimisation by industry
Questions like “best dermatologist near me” are moving to AI first.
Learn more →Real estate developersBuyers ask AI to compare projects, prices and locations.
Learn more →D2C and ecommerce brandsAI now recommends products, not just websites.
Learn more →Education and coachingParents and students ask AI to shortlist institutes.
Learn more →Restaurants and cafés“Best brunch in Bandra” is a classic AI question.
Learn more →Interior designersHomeowners ask AI who to hire for a full home.
Learn more →You need both, and they work together
| Classic SEO | AI search optimisation | |
|---|---|---|
| Goal | Rank in the blue links | Be named and cited inside the AI answer |
| Where | Google and Bing results pages | ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode |
| What counts | Keywords, links, speed | Clear answers, accurate details, reviews, trusted mentions, structured data |
| How we measure | Rankings, clicks, leads | AI visibility score, share of voice, citations, accuracy |
| Overlap | Most AI answers draw on pages that already rank well, so strong SEO makes AI visibility easier. We run both together. | |
AI search optimisation: FAQs
What is AI search optimisation?
It is the work of getting your business named, described correctly and cited when people ask AI tools like ChatGPT, Gemini, Perplexity or Google’s AI Overviews for a recommendation. It is also called GEO (generative engine optimisation) or AEO (answer engine optimisation).
Is AI search optimisation different from SEO?
Yes, but they overlap. SEO aims for the blue links. AI search optimisation aims for the answer itself, which depends more on clear answers on your site, accurate business details, reviews and mentions on sites AI already trusts. We run both together.
Which AI engines do you track?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. We test the actual questions your customers ask, every month.
How do you measure AI visibility?
We track an AI visibility score (how often you are named for your key questions), share of voice against named competitors, which sources AI cites, and whether AI states your details correctly.
How long does it take to show up in AI answers?
Fixes like accurate listings, schema and FAQ pages can be picked up within weeks. Building reviews and trusted mentions takes a few months. We report progress monthly and never promise a fixed position.
What is llms.txt and do I need it?
llms.txt is a simple text file on your website that gives AI tools a clean summary of who you are and your key pages. It is quick to add and is one of several signals we set up.
Can you fix wrong information AI shows about my business?
Usually, yes. We find where the wrong detail comes from, such as an old listing or directory, correct it at the source and update your own site and Google Business Profile.
Do you work with businesses outside Mumbai?
Yes. We work with clients across India, the UAE and the US. AI answers are often location-specific, so we track the cities and areas that matter to you.
How long does AI search optimisation take to work?
Most businesses see their first new mentions in AI answers within 4 to 8 weeks of fixes going live. Competitive categories such as healthcare or real estate in Mumbai usually take 3 to 6 months to reach consistent recommendations.
How do I check if ChatGPT recommends my business?
Ask ChatGPT, Gemini and Perplexity the questions your customers ask, such as “best skin clinic in Bandra”, and note whether you are named. Our free SEO + AI checker also tests whether AI crawlers can read your website. For a step-by-step method, see our guide on how to check if ChatGPT recommends your business.
Is GEO only for big brands?
No. Local businesses often benefit most, because AI answers for local questions rely heavily on Google Business Profiles, reviews and directories, which any business can improve.
Does schema markup help with ChatGPT and Gemini?
Schema helps AI understand who you are, what you offer and where you are, and it makes facts like prices, hours and FAQs easier to quote. It works best alongside accurate listings and good content.
What is llms.txt?
llms.txt is a short plain-text file at the root of your website that summarises your business and links to your most important pages, so AI tools can understand your site quickly. We create and maintain it as part of the service.
Can you guarantee my business will be recommended by AI?
No one can guarantee placement in AI answers, because AI engines decide independently. We can guarantee the work: accurate data, quotable content, trusted mentions and honest monthly tracking of where you appear.
Let’s talk.
Tell us where you want to grow. In 2 working days we send a free audit of your ads, website and search visibility with the top 3 fixes.